Book Signings and In-store Appearances are excelent ways to create sales
Combined Book Exhibits
As an exhibitor at many of the largest trade shows and book events, we put our books in the hands of industry insiders and book buyers every year through Combined Book Exhibit offerings.
Combined Book Exhibit gives you the chance to have your book displayed at multiple shows and in front of thousands of book buyers, librarians and agents. Along with being featured in the display, your book will be included in an Exhibit Catalogue, created by CBE for the show, as well as a comprehensive online database where interested parties can buy your book.
Bundled into six packages that target by audience and region, the Combined Book Exhibit services offer something for every author.
2010 Combined Book Exhibit options
Spring State/Regional Library Shows | Fall State/Regional Library Shows | Children's International Shows | International Shows | London Book Fair | BookExpo America
Book Galleries
Book galleries are an affordable marketing tool to effectively reach new customers at just one location. Prominently place your book in front of librarians, book buyers and agents. Interested readers can easily access and purchase your book through the Exhibit Catalog and comprehensive online database. Upcoming Book Galleries include:
American Library Association (ALA)
ALA Midwinter Meeting Book Gallery | ALA Annual Conference Book Gallery
You can be a part of both the ALA Midwinter Meeting Book Gallery and the ALA Annual Conference Book Gallery with the cost-effective ALA Conference Bundle.
Book Marketing
Book Signings, Appearances, Book Conferences & Displays
$2,500-10,000
Newswire Publicity
When you select the Newswire Plus option, we will make your press release available to over 17,000 media outlets across the United States. In addition, this service includes newswire distribution via PR Newswire, the recognized leader in newswire services. Your release will be available to tens of thousands of media personnel, including book reviewers, and organizations that belong to PR Newswire.
Your release will also be available to 4,000 Web sites, online databases, and online services. Most importantly your press release will appear on Google News (via Google's spidering of other news sites) as well as on Yahoo! News.
Also, after your release is distributed we will send you a report that will confirm the distribution of your release and give you a few links where your release can be found online! Your release will be sent to tens of thousands of recipients!
Good to Know | information
NXTGen can help you with your marketing goals. The cost for this service is $750.00-$1600
Excellent Press Releases to the media
Basic and Advanced Press Release Plan
When done right, a press release is an effective way to get publicity. At NXTGen, a professional copywriter will prepare a news release in a format to pique editors' interest in your book. We follow this up by creating a list of 100 targeted media outlets based on your book's topic and the geographical locations you choose.
Our comprehensive media database includes newspapers, radio stations, and television stations. Your release is then distributed to the media while a copy of the list of recipients is sent to you for your records. Finally, when editors or reporters request review copies, we will provide them free of charge and notify you of the request.
Standard Publicity Package Details:
Creation of a single-page press release about your book based on information that you provide.Compilation of a media list based on locations you choose and your book's subject. Distribution of your press release to 100 targeted media outlets. NXTGen will provide complimentary review copies to the media upon request and help to facilitate interview requests
Good to Know | information
NXTGen can help you with your marketing goals. The cost for this service is $800.
With the Expanded Publicity Package, you will also receive 30 "starter" press kits. Each "starter kit" includes a folder enclosed with a custom-designed Fact Sheet, an Author Biography Sheet, and a copy of your press release. We encourage you to send these press kits to the media to generate additional media coverage. Additional kits will be available for reorder.
In addition to all of the services found in the Standard Publicity Package:
Creation of a single-page press release about your book based on information that you provide
Compilation of a media list based on locations you choose and your book's subject. Distribution of your press release to 100 targeted media outlets
NXTGen will provide complimentary review copies to the media upon request and help to facilitate interview requests
The Expanded Publicity Package also includes the following:
Distribution of your press release to 200 more targeted media outlets which will total a reach of 300 targeted media outlets
NXTGen will provide you with 30 press kits to help you generate additional media coverage
Good to Know | information
NXTGen can help you with your marketing goals. The cost for this service is $600
Book Marketing Services
Core Publicity for Book and Author
Newswire Publicity -$750
Write Press & Send Releases-Basic and Expanded-$600
Paid Book Reviews from Top Industry Reviewers -$800
Free Lance Book reviews-$400
We will use Radio, TV, News articles, in-store book appearances and other strategies to sell books... just ask.
Paid Book Reviews
NXTGen has teamed up with Kirkus Discoveries, a paid review service from the editors of Kirkus Reviews, to streamline the review process for our authors. Our Kirkus Discoveries Book Review service gives you the opportunity to have your title reviewed by one of the most prominent and respected book review publications in the publishing industry.
Kirkus Discoveries posts these reviews to the Discoveries Web site. The reviews are also eligible for inclusion in the Kirkus Discoveries monthly eNewsletter, which highlights the best submissions to the program at no extra cost. The eNewsletter goes to a targeted base of subscribers, including agents, editors and librarians.
A professional reviewer will read and provide an honest review of your book (nonfiction books are reviewed by experienced reviewers who specialize in certain fields; novels and short-story collections are reviewed by experienced fiction reviewers; and children’s and young-adult books are reviewed by children’s librarians and others who are well-versed in children’s literature).
You will be able to use your full review in your promotional materials and on your Web site. The review does not have to appear in its entirety; you may use excerpts.
NXTGen will make sure Kirkus Discoveries receives your book to review. When your review is finished, the review is forwarded via email to the author from NXTGen.
*Please note: Reviews may be positive or negative. The review will be final. NXTGen will not make edits or adjustments. You won’t be refunded for a negative review. $600
Free Lance Book reviews
Various sources of getting the book reviewed for placement in media and websites and other outles to gain visibility.
Cost: $300